December 17, 2024 – Volkswagen, one of the world’s leading companies, is sending an important signal for the “Sports Free” campaign. The renowned Group is publicly supporting the concerns of queer athletes and thus making a significant contribution to greater visibility and acceptance in professional sport.
“Some queer footballers worry that they won’t be supported by sponsors if they show their identity openly. But Volkswagen proves the opposite,” explains Marcus Urban, co-founder of Diversero. “This attitude shows that diversity and authenticity are valued – a signal that will hopefully inspire many others.”
With this support, Volkswagen is underlining the importance of social responsibility and providing positive impetus for inclusion in sport. The message is clear: diversity deserves respect and recognition – even on the big stage of professional footballer.
Volkswagen is strengthening the “Sports Free” movement and showing queer athletes that they are not alone. It is a further step towards a world of sport that not only tolerates diversity and self-determination, but actively promotes them.
