August 28, 2024 – Following the successful 2024 Olympic Games in Paris, the U.S. Embassy in Germany and Diversero are continuing their collaboration at the Paralympics to promote the visibility of athletes with and without disabilities. This initiative showcases people in sport with love, passion and partnership and sends a strong signal for diversity and inclusion.
“Making the stories of athletes, regardless of their abilities or backgrounds, visible on a global scale is a huge step towards equality,” explains Kevin Köhrman, Head of Social Media at Diversero. “With the support of the US Embassy, we are creating platforms that not only inspire, but also break down social barriers.”
Through targeted social media campaigns, the impressive stories and successes of the athletes are widely disseminated to raise awareness of diversity in sport. The cooperation with the US Embassy increases the reach and impact of the initiative and shows that inclusion knows no borders.
This partnership builds on the successes of the Olympic Games and shows that love, passion and partnership in sport can unite people. It sends a clear message to society that sport plays a crucial role in promoting acceptance and recognition.
By continuing the collaboration at the Paralympics, Diversero and the US Embassy are sending a powerful message for the rights and well-being of all athletes and emphasizing the importance of diversity and inclusion in sport on a global scale.
