Jobrad, the main sponsor of SC Freiburg, has taken an impressive campaign seriously and sent a strong signal for diversity and inclusion in professional sport. During the last Bundesliga match, SC Freiburg’s big stadium screen displayed the donation amount determined by the fans – by the number of bikes they brought along. The campaign led to a record donation amount ever collected via the popular Jobrad campaign.
‘It’s incredible the impact fans can have when they stand up for a common cause,’ explained Marcus Urban, co-founder of Diversero. ‘The willingness of Freiburg fans to turn up in such large numbers with their bikes to make a contribution to ‘Sports Free’ shows that the spirit of solidarity is alive and well.’
The successful fundraising campaign shows that Jobrad is not only a committed sponsor, but also a company that puts its values into practice. The record amount raised through the fans’ cycling campaign is a clear sign that support for queer athletes is not just words, but can be translated into tangible results.
This campaign emphasises the commitment of Jobrad and SC Freiburg to diversity and inclusion in sport. It proves that the combination of sustainable ideas and social commitment can have a strong impact. Jobrad has not only raised a record amount of money, but has also left a lasting impression of how partnerships in sport can be used for positive change.
