SC Freiburg’s main sponsor, Jobrad, has decided to actively support Diversero’s ‘Sports Free’ campaign. Enthusiastic about the specific concern of offering queer players a platform and not just talking about it, Jobrad is intensively committed to the initiative. As a sign of this commitment, the company is planning a major campaign during an upcoming Bundesliga match day.
‘Jobrad’s conviction and enthusiasm shows that ‘Sports Free’ is not only meeting with a great response in the sports world, but also among important partners and sponsors,’ explained Marcus Urban, co-founder of Diversero. ‘The planned campaign during a Bundesliga match day will not only attract attention, but also send a strong signal in favour of diversity and acceptance in professional sport.’
Jobrad, known for its sustainable and innovative approaches, is demonstrating with this commitment that the company not only plays a leading role on the pitch, but also in social issues. Through the planned campaign, Jobrad wants to help increase the visibility of queer athletes and actively drive change in sport.
This support marks a significant step for ‘Sports Free’ and emphasises the growing commitment of sponsors and partners in German football. Jobrad is sending a clear signal in support of queer players and proves that the company stands firmly behind the values of inclusion and equality.
