December 2, 2024 – “A breath of Irish air is blowing through our campaign – and it feels refreshing”, says Diversero, delighted to have the support of Accenture, one of the world’s leading business and strategy consulting and technology companies.
The Dublin-based company with an impressive 710,000 employees worldwide shows that large corporations take their responsibility for social issues seriously.
Accenture’s support is particularly significant as it shows that companies are willing to stand behind queer athletes and people in professional sport – and not just with words, but with actions.
“Many queer players still fear that they might be let down by sponsors if they are authentic,” explains Marcus Urban, co-founder of Diversero. “The support of a renowned company like Accenture sends a strong signal: authenticity is respected and recognized.”
The partnership with Accenture gives “Sports Free” additional reach and impact. The company’s commitment demonstrates that respect, diversity and inclusion in sport are not only possible, but essential – both on and off the pitch.
Diversero thanks Accenture for this significant support and clear commitment to promoting diversity and acceptance in professional sports. Together, we are working to create an environment where all athletes can be themselves – without fear of discrimination or rejection.
